GENERAL INFORMATION
This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations.
objective
- To apply marketing theory and concepts to what marketers do in “the real world”
- To use marketing concepts to make business decisions
- To improve familiarity with current challenges and issues in marketing
modules
- Intro to Marketing
- Strategic Planning
- Consumer Behavior
- Business Buying Behavior
- Market Segmenting, Targeting & Positioning
- Creating, Developing and Managing Offerings
- Marketing Channels
- Supply Chains
- Marketing Research and Market Intelligence
- Advertising, Integrated Marketing Communications & the Changing Media Landscape
- Public Relations, Social Media & Sponsorships
- Selling
- Customer Satisfaction, Loyalty & Empowerment
- Price
- Marketing Plan
- Marketing Concepts and approaches
- Marketing Segmentations
- Marketing Environment
- Consumer process and behavior
- Marketing information systems and marketing researcher
- Product
- Decisions
- Advertising
- Sales
requirements
- Knowledge of English language
- High School leaving certificate
FAQ
You can enroll any time
Fully online
The total cost of the program is 800€.
For lump sum payments we offer a 10% discount
how to apply
- Fill the enrollment form below
- Pay the one time or the first installment
- Scan and send at [email protected]
- the bank receipt
- school leaving certificate (or previous degree)
- ID or passport
- Within 3 working days you will receive your codes for our platform
related programmes
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