Marketing Management


The course is designed to enable you to develop an appreciation of the role of marketing and the management of marketing functions in the modern organisation. The course will focus on what being “market oriented” means, in practice, to organisations operating in both the commercial and public sectors. The course helps you to understand the challenges of marketing management in manufacturing and service industries: analyzing marketing environments; evaluating strategic alternatives and designing and implementing marketing programmes involving decisions about products/services, pricing, distribution and promotion.

  • To develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.
  • To develop the skills to critically analyse marketing situations facing organisations.
  • To develop written and verbal presentational skills.

  1. Marketing Concepts and approaches
  2. Market Segmentation
  3. Marketing Environment
  4. Consumer
  5. Marketing Information System and Marketing Research
  6. Product
  7. Decisions
  8. Advertising
  9. Sales
  10. Case Analysis

  1. Knowledge of English language

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  • Fill the enrollment form below
  • Pay the tuition fee of 80€
  • Scan and send at info@cears.edu.gr
    • the bank receipt or paypal ID
    • school leaving certificate (or previous degree)
    • ID or passport
  • Within 3 working days you will receive your codes for our platform
 

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