Digital and Social media in the context of new technologies are becoming the new trends worldwide. For some people these social media have the power to change relationships between consumers and companies being a way to reach audiences and engage them in commercial transactions in a more effective way. From the current trends in the marketing environment, it is clear that there are opportunities for social media professionals to make significant impacts in their sector. The MSc in Digital Marketing is specially designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Students will have the opportunity to study major disciplines in marketing, dvertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. These disciplines and tools will include, among others, consumer phycology and buying behavior, marketing strategy, people management, digital branding, social media and advertising with new media. In this way students will be able to obtain the basic marketing knowledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knowledge, competencies and skills.
It is possible to enroll at any time of the year. Upon student’s request it is possible to arrange for personalized face-to-face meetings with professors and academic advisors.
- Marketing in the Digital Era
- Consumer Psychology and Buyer Behaviour
- Marketing Strategy
- Managing Brands in a Digital context
- Integrated Marketing Communications
- E – Marketing
- Managing people in Virtual Organisations
- Advertising with New Media
- Contemporary Issues in Marketing
- Social Media Analysis
Graduates from the MSc in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. They will improve their problem solving skills, self-expression and independent study being at the same time capable of dealing with issues surrounding digital marketing. Furthermore graduates will have developed their analytical and interpretative skills and demonstrate interest and awareness of contemporary marketing trends. Finally, they will have acquired the necessary knowledge for a career in contemporary marketing positions, something that will increase their chances of employment.
The scholarship program is administered by CE.A.R.S and offers partial scholarships to a wide variety of students.
Recipients are: non-traditional students; seminarians, undergraduate and post-graduate students who are looking to become tomorrow’s leaders.
If you are unable to pay the full tuition fees there might be a chance that you can be granted a partial scholarship that will cover some of the tuition fees for your preferred study programme.
Greek Students: Click here for scholarship information
Students from other countries: Please contact us for details
accredited by both the Italian Ministry for Education and Research (MIUR) the US Accrediting Council for Independent Colleges and Schools (ACICS)