Master in Global Marketing and International Business Relations


Through the Master’s program offered in English, students will achieve a thorough understanding of economic, financial, strategic, marketing and communication scenarios that influence and regulate market trends and international affairs. Particular attention is devoted to the interdisciplinary approach, a key feature of International Business Relations. Elements of the economics and science of diplomacy are intertwined with law and sociology, as well as communication and geopolitics.

Awareness of certain case studies will be raised, facilitating an in-depth understanding of the evolution and changes in the relationship between states and markets, international institutions and geo-economic politics, development, industrialization and globalization.

The degree program is made up of the following modules:

International Business

The programme aims to fully prepare the students for the international business world transferring knowledge and competences tailored to company requirements. The main objective is to turn academic experience and theoretical knowledge into a professional, multi-cultural experience.

The participants will develop exactly the right skills needed to work proactively in international management and to develop an international career.

International Marketing

This area will present an overview of the unique aspects of marketing in the international business environment and provide the framework upon which multinational marketing management can be based. The lessons will introduce students to the international market environment and the principles underlying the development and implementation of marketing strategies across and within foreign countries.

International Law

The objectives of the module mainly consist in providing, as its primary goal, a basic formation as broad and complete as possible, in the various subjects in which the domains of international and European Union law are articulated.

The students will acquire high methodological skills in legal analysis, comparative research in the context of international trade law and international tax law, in the analysis of legal sources peculiar to the European tax law, in order to the carry out analysis, evaluation, integration and development of European tax systems and European taxation.

International Relations

This course aims at reviewing four basic topics. The first one refers to geo-politics and the focus is on aspects such as globalization and its role in international businesses, the role of trade agreements and multilateral organizations within the G8, and the relation between trade and the environment. The second one focuses on the history and sociology of international relations in the period following World War I. The third topic refers to the history of contemporary political thought starting from the early decades of the 20th century; the focus is on the contributions made by leading scholars such as H. Arendt, H. Marcuse and J. Rawls. The last topic is about international cooperation policies as developed and implemented by international organizations such as the United Nations and its agencies, the European Union and the World Bank.

At the conclusion of the Master’s in International Business Relations, graduates will be capable of operating in multinational companies and international organizations, both public and private. They will have developed the necessary skills and competences for effective intervention, and also a practical expertise to be applied to scenarios of real-world business, in relation to an international context.

  • Export manager
  • Operator in international organizations (governmental or non)
  • International trade technician
  • International relations for private companies or institutions
  • Operator in the fields of economic and financial communication
  • Various positions in multinational companies, government agencies or global institutions

In order to be admitted into a Master’s Degree program, applicants must possess a Bachelor’s Degree, which is the minimum requirement for the program. Master’s Degree programs are offered in both Italian and English in a blended modality. The Master’s program duration is 1,500 hours including study, assessment activities and project work (lessons, seminars, workshops, assessments, evaluation, etc.)

The final exam of the Master’s program, intended to assess the technical, scientific and professional preparation of the student , consists of the completion of a project work and discussion of a written dissertation.

Duration: 12 months
Credits: 60 ECTS (European Credits Transfer and Accumulation System)

accredited by both the Italian Ministry for Education and Research (MIUR) the US Accrediting Council for Independent Colleges and Schools (ACICS)

The scholarship program is administered by CE.A.R.S and offers partial scholarships to a wide variety of students.

Recipients are: non-traditional students; seminarians, undergraduate and post-graduate students who are looking to become tomorrow’s leaders.

If you are unable to pay the full tuition fees there might be a chance that you can be granted a partial scholarship that will cover some of the tuition fees for your preferred study programme.

Greek Students: Click here for scholarship information

Students from other countries: Please contact us for details

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